LEGO Botanicals ‘Le Florist’
London, Paris, Munich and Milan, The LEGO Botanicals “Le Florist” Truck was an immersive mobile experience that brings the Lego Botanicals collection to life in a vibrant, floral-themed setting. As part of a global tour, the truck visited many key major cities, offering visitors a hands-on opportunity to explore the creative possibilites of LEGO’s plant-based sets in a unique enviroment inspired by a florist shop.
Year
2025
Client
LEGO Group
design Agency
HATTER
Project Summary
Bespoke Design & Build - A vintage truck was reimagined with botanical elements and vibrant colours that reflect the natural, plant-based theme of LEGO’s Botaniclas collection. The Design blends LEGO’s playful aesthetic with the elegance of a florist shop.
Interactive Experience - The truck offered an immersive experience, allowing visitors to explore and interact with LEGO Botanical sets. The hands-on aspect encouraged creativity and provided a fun, engaging way to experience the products.
Brand Intergration - The truck’s design emphasizes LEGO’s core values of creativity, sustainability and connection with nature, highlighting the eco-friendly and artistic aspects of the Botanicals line.
Storytelling & Engagement - “Le Florist” served as a creative storytelling space, inviting visitors to connect with the world of LEGO Botanicals. By merging flowers and LEGO, the experienced sparked creativity and invited people of all ages to explore new ways of building and imagining.
