Space Jam: A New Legacy

Immersive Basketball Universe, Our team brought the world of Space Jam: A New Legacy to life with a bold, immersive installation at the Nike Dubai Store. This high-energy space blended basketball culture with Looney Tunes Chaos, creating an engaging and visually striking enviroment.

 

Year
2021

Agency
Hatter

Project Summary

  • Cinematic Design - A vibrant, neon-lit aesthetic featuring iconig Space Jam elements, from Tune Squad graphics to oversized basketball motifs.

  • Interactive Zones - Immersive displays and themed activations encouraged visitors to engage with the space.

  • Character-Driven Visuals - Large-scale cutouts and digital screens showcased beloved Space Jam characters, bringing the movie’s energy into the retail space.

  • Exclusive Sneaker Showcase - A curated selection of Nike’s Space Jam-inspired footwear, highlighed in custom-built display areas.

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